The business
Kitstone is a new master-planned community in Carstairs, Alberta, developed by General Land & Power - combining diverse housing, jobs, amenities, a new school, community gardens and extensive natural areas.
Kitstone
Kitstone is a new community in Carstairs, north of Calgary, with homes, jobs, a school and 70 acres of parks. We built a nature-led website that sells the lifestyle to future residents and businesses.


The build in numbers
Kitstone is a new master-planned community in Carstairs, Alberta, developed by General Land & Power - combining diverse housing, jobs, amenities, a new school, community gardens and extensive natural areas.
A community that isn't built yet has to be sold on a vision. Future residents and businesses needed to picture living, working and playing there.
Organise the site around life itself - Vision, Live, Work, Play - with striking nature photography, big headline facts and a clear 'Grow with us' call to action.
A six-page WordPress site with Vision, Live, Work and Play pages, key facts (70 acres of parks, diverse housing types, farm-to-door, 35 minutes to Calgary), a video, a map and registration forms.
Kitstone has a website that sells the vision of the community well before the first homes are finished.
See it live
Open it here on desktop, tablet or mobile, without leaving this page.


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